In our award-winning campaign (Best Social Media Campaign 2019 by Explore Minnesota Tourism), Cynthya Porter and I explore Winona, Minnesota and take our audience along for the ride.
Each week, I’d set up a poll on Facebook asking our audience where they want to see a live look at based on nominations that we receive. As soon as we have a winner, we visit the location – showing off what it looks like and a few interesting facts about the place. Cynthya is the on-air talent, and I ran the camera.
This is a compilation video of our first few months, which was used in the nomination process for the EMT award mentioned above.